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How important is a customer's name?

“As it turns out, our names are so important to us that hearing them lights up an entirely different part of our brain than any other words,” he notes, “Using your customer’s name makes them like you more, and on the flip side, using your own name makes the interaction feel more personal, too.”

Should you address customers by name?

By addressing customers by name, businesses can make consumers feel secure about the brand. Using customer names in marketing enforces exclusivity and personalized attention. This is the strategy most luxury or high-end market brand use.

How do you ask a customer about their name?

If you’re unsure how to pronounce a customer’s name, don’t be afraid to ask. Using the correct pronunciation can show that you value their identity and culture. Here are three tips for asking about a customer’s name pronunciation: “I apologize, but I’m not sure how to pronounce your name. Could you please tell me how to say it?”

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